brand governance for the AI era
When agencies use AI, brands drift
Maive prevents that.
We translate your brand guidelines into the Brand Codec™: structured brand logic AI tools actually follow. Built with you in 8 weeks.
definition
What is a Brand Codec™?
The structured, machine-readable layer of your brand. Tone, voice, visual rules, values, translated from a PDF into logic AI tools can read, apply, and stay accountable to.
It sits between your brand guidelines and every AI tool your team uses. The difference between hoping AI gets your brand right, and knowing it does.
Read the full definition →
the problem
Drift happens silently
Your team uses ChatGPT, Midjourney, and a dozen other AI tools every day. Your brand guidelines were written for humans. AI tools can't read a PDF…so they improvise.
Drift through interpretation
Twelve people on your team, twelve ways of prompting AI. Same brand, twelve versions of it.
Drift through volume
You can't review every AI-assisted output. Without structure, you're not governing the brand. You're reviewing the damage.
Drift through translation
Your brand rules are detailed and human-written. AI tools fill in the blanks themselves, and the blanks are everywhere.
diagnose
How AI-ready is your brand, really?
Most teams assume their brand is consistent. Then they see how AI tools actually interpret it. The assessment maps your brand across six dimensions. Five minutes. Honest answer.
what you get
This is what Brand Codec™ looks like
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Your brand identity translated from guidelines into machine-readable logic. The single source of truth every AI tool reads from.
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Clear agreements for how your team uses AI in your brand's name. What's allowed, what isn't, how outputs get reviewed.
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Curated, ready-to-use prompts built around your brand. Less guessing, fewer iterations, better outputs.
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Your people, equipped to work with AI without going off-brand. Not a one-time workshop, ongoing fluency.
how it works
Four phases. Eight weeks. One Brand Codec™.
Structured & Soulful . Built without rushing, designed to last.
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Map & understand
We inventory every AI tool your team actually uses and audit how your brand is currently being applied, or misapplied.
Most teams discover 3–5x more AI touchpoints than they expected.
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Build the Codec
We translate your brand identity into structured logic, tone, voice, visual rules, and values, in a format AI tools can actually follow.
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Set the rules
We define your Brand AI Rules: what your team can use AI for, how outputs get reviewed, and where the guardrails are.
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Equip your team
We train your people, hand over the prompt library, and make sure the Codec lives in your workflow. Not in a drawer.
meet the founder
why Maive exists
I'm Milan Vaassen. For five years I led brand governance at Visma; across 80+ companies, 60+ acquisitions, three countries. My job was keeping brands recognisable across borders, teams, and tools.
Then AI hit. The playbook didn't survive contact with it. Brand guidelines that worked for humans were invisible to machines. Drift went from a quarterly issue to a daily one. Maive is what I built next.
who’s it for?
Built for the people responsible when AI gets the brand wrong.
Creative agencies
You're using AI across every client account, and you're the ones who take the call when something goes off-brand. A Brand Codec™ protects your work, your reputation, and your client relationships.
In-house brand & marketing teams
Your team is generating more content than ever. But more output means more room for drift. A Brand Codec™ keeps every AI-assisted output anchored to the brand you've spent years building.
packages
Choose your starting point
diagnose
Brand Codec™ Quick Scan
From €2,000 · 2 weeksA diagnostic sprint. AI tool inventory, brand maturity score, gap analysis, quick wins.
Most popular
build
Full Brand Codec™ Sprint
From €6,000 · 6–8 weeksThe complete build. Codec, Brand AI Rules, prompt library, team training, playbook.